SundayTozPlay and RingsGames Merge... Launch of 'PlayRings'

Im Sang-beom, new CEO of Playlings (right), Oh Seon-ho, Chief Operating Officer (COO)

[Asia Economy Reporter Bu Aeri] Game company SundayToz announced on the 26th that it will merge its subsidiary 'SundayToz Play' and affiliate 'Lynx Games' to establish 'PlayLynx.' The newly established corporation will actively expand into overseas markets.

The company explained that this merger is a horizontal integration that inherits the development and operation organizations of both companies while integrating technology and services. The new corporation 'PlayLynx' is scheduled to hold a shareholders' meeting on the 29th and will officially commence business operations from the merger date of June 1.

The CEO of the new corporation will be Lim Sangbeom, CEO of SundayToz Play. Oh Sunho, CEO of Lynx Games, will become the Chief Operating Officer (COO).

SundayToz Play is a wholly owned subsidiary of SundayToz, established in 2015 as a mobile game company. Domestically, it developed casual games focusing on titles such as Anipang Matgo and Anipang Poker, and overseas, 'Slot Mate' was its main title. Last year, it recorded sales of 17.3 billion KRW and an operating profit of 4.4 billion KRW.

Lynx Games provides two types of casino games overseas, including 'High Roller Vegas Slots.' SundayToz acquired a 40% stake in this company in 2019. Last year, it recorded sales of 13.5 billion KRW and an operating loss of 900 million KRW.

Lim Sangbeom, CEO of SundayToz Play and head of the new corporation, stated, "By combining the development capabilities, customers, and markets of the two companies specialized in casual and traditional genres in the social casino field, we will strengthen existing services and develop new titles to enhance global competitiveness."

This content was produced with the assistance of AI translation services.