Lotte Confectionery World Cone Selects 'Volleyball Queen' Kim Yeon-koung as Advertising Model
Lotte Confectionery announced on the 26th that it has selected Kim Yeon-kyung, a member of the Pink Spiders of Heungkuk Life, as the advertising model for the Corn Ice Cream World Cone. (Photo by Lotte Confectionery)
View original image[Asia Economy Reporter Seungjin Lee] Lotte Confectionery announced on the 26th that it has selected volleyball legend Kim Yeon-kyung as the advertising model for its cone ice cream, World Cone.
Following Faker last year, Lotte Confectionery began negotiations with Kim Yeon-kyung earlier this year to appoint another "world class" figure as the advertising model for World Cone.
Lotte Confectionery judged that Kim Yeon-kyung not only enjoys widespread love from people of all ages and genders but is also universally recognized as "number one," a "representative," and an unparalleled "world class" athlete, which aligns well with the image of World Cone.
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Lotte Confectionery plans to produce an advertisement video featuring Kim Yeon-kyung and air it in May. Additionally, Lotte Confectionery is planning various promotions this year, including introducing different ways to play with World Cone, such as flipping and stacking, and hosting a challenge called the "World Cone Test" related to these activities.
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