[Asia Economy Reporter Suyeon Woo] Samsung Electronics has established a new standard for air purifiers that simultaneously satisfy interior styling and clean indoor air through the 'Bespoke Cube Air.'


The Samsung Bespoke Cube Air meets the desire to style homes according to personal tastes and lifestyles with its customized bespoke design. Furthermore, the newly applied 3D Surround Cleaning and Wind-Free Cleaning purify indoor air quietly and cleanly 24 hours a day.


The Samsung Bespoke Cube Air reduces concerns about viruses and bacteria with its electric sterilization system, antibacterial dust collection filter, and UV LED sterilization mode 'UV Plus Safe Sterilization.' The electric sterilization system generates an electric field in the sterilization cover surrounding the dust collection filter, sterilizing up to 99% of bacteria captured on the filter.


Samsung Bespoke Cube Air / Photo by Samsung Electronics

Samsung Bespoke Cube Air / Photo by Samsung Electronics

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The antibacterial dust collection filter suppresses bacterial growth by 99.9% and inactivates viruses by 96.3% even when the product is not operating. Additionally, UV LED sterilization applied to the edges of the fan allows for more hygienic use.


It also provides '3D Surround Cleaning,' which activates air circulation with five-directional three-dimensional intake and three-directional smart discharge for rapid purification effects. Equipped with an unparalleled filter system that removes ultrafine dust particles as small as 0.01㎛ with 99.999% efficiency, it offers peace of mind. The unique domestic 'Wind-Free Mode' reduces worries about wind and noise.



The design of the Samsung Bespoke Cube Air offers a choice of four colors as well as two sophisticated patterns. Filters can also be selected according to needs, either Sterilization Plus or Pet Care.


This content was produced with the assistance of AI translation services.

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