'Lineup Strengthening' LG Electronics Promotes OLED TV Mainstreamization

[Asia Economy Reporter Suyeon Woo] LG Electronics is strengthening its OLED TV lineup this year and promoting the ‘OLED mainstreaming’ in the premium TV market.

The 2021 LG OLED TVs were launched with a total of 6 lineups and 18 models, including the more advanced performance and design OLED Evo (G series), the C series which won the Best TV Award at this year’s CES, the B/A series with reasonable specifications, and the R/Z series that realize technological innovations such as rollable and 8K.

The new OLED TVs feature delicate image quality expression with each pixel emitting light on its own without a backlight. All LG OLED TVs use OLED panels certified by the global certification body ‘Intertek’ for 100% color fidelity, which evaluates the difference in luminance, saturation, and chromaticity between the original work and the TV screen. They are also equipped with LG Electronics’ proprietary 4th generation Alpha 9 processor that implements AI-based picture and sound quality.

LG OLED TVs are evaluated as the optimal TVs for enjoying content such as movies, gaming, and sports based on the 4S: Sharpness (clarity created by precise blacks), Speedy (fast response time and high immersion), Smooth (smooth screen expression), and Slim (lifestyle-leading design).

Features like ‘Dolby Vision IQ,’ which provides optimal images depending on brightness and genre, and the ‘Filmmaker’ mode, which preserves the director’s intended colors and atmosphere, offer a vivid home cinema experience. Sports notifications that inform about game schedules and results, and Bluetooth surround that provides the sensation of watching in an actual stadium, create the optimal sports viewing environment.

This content was produced with the assistance of AI translation services.