SK Stoa, First in Home Shopping to Offer 'Parallel Import Product Luxury Authentication Service'

Customer Purchased Products 'Authenticate First, Deliver Later' Process... Strengthening Genuine Product Certification
'Trustworthy Luxury Gift Proposal Exhibition' Operated for One Week Starting from the 26th

[Asia Economy Reporter Yuri Kim] SK Stoa announced on the 22nd that it will provide a service that authenticates parallel imported luxury goods before delivering them to customers, the first in the industry.

SK Stoa stated, "Although luxury goods are sold at lower prices online compared to offline, customers hesitate to purchase due to doubts about authenticity. This service was introduced so that customers can shop with confidence."

Until now, luxury goods sold online were generally sold either by evaluating parallel import companies and selling only their products or by selling products authenticated through sampling. However, the service provided by SK Stoa differs in that the purchased product is sent to an authentication center for verification before being delivered to the customer.

SK Stoa is collaborating with Laols Luxury Authentication Center, a specialized institution for verifying the authenticity of imported luxury goods, to provide this service. When customers purchase products on the 'SK Stoa Mall,' Laols' expert committee verifies the products and ships them with a certificate and guarantee card enclosed.

SK Stoa will initially provide the luxury authentication service only for products purchased through the 'Luxury Gift Proposal Exhibition.' This exhibition is a special event selling luxury brands such as Gucci, Burberry, and Prada at reasonable prices. It will be held from the 26th to May 2nd. SK Stoa plans to monitor customer responses to this exhibition and the authentication service and continue operating the service accordingly.

Jungwoo Kim, Head of Management Support Group at SK Stoa, said, "Despite the rapid growth of the online luxury market, the sophisticated craftsmanship of counterfeit goods still acts as a barrier to trust. We hope many customers can purchase luxury goods at reasonable prices on SK Stoa Mall through a trustworthy transaction environment."

Meanwhile, last year, both the number of luxury goods sales and transaction amounts on SK Stoa Mall increased more than fourfold compared to 2019, before COVID-19.

This content was produced with the assistance of AI translation services.