SPC Group 'Street' Launches New Menu in Collaboration with Hong Kong Tourism Board

[Asia Economy Reporter Seungjin Lee] SPC Group announced on the 22nd that ‘strEAT,’ operated by the group, has collaborated with the Hong Kong Tourism Board to launch a seasonal menu.

StrEAT presents a variety of local dishes that can be enjoyed during a trip to Hong Kong under the concept of ‘Hong Kong in strEAT (a Hong Kong gourmet journey with strEAT).’

The new menu includes five items: ▲‘Egg Noodle Stir-fry,’ stir-fried egg noodles with pork, green onions, mung bean sprouts, and a chewy texture in soy sauce ▲‘Shrimp Wonton Pho,’ featuring shrimp wontons and bok choy ▲‘Shrimp Egg Rice Bowl,’ stir-fried fresh shrimp, scallops, and pasture-raised eggs served with strEAT’s special Chinese-style sauce ▲‘Wonton Tempura,’ shrimp wontons fried and served with chili sauce for dipping ▲and ‘Fried Eggplant in Yu Xiang Sauce,’ deep-fried whole eggplant.

Additionally, three beverages were launched: lemon tea, Hong Kong-style milk tea, and cold brew milk tea. Set menus were also introduced, including the ‘Hong Kong Special Set,’ which consists of one noodle dish, the shrimp egg rice bowl, wonton tempura, and two drinks. These limited-time ‘Hong Kong in strEAT’ seasonal menus are available at three strEAT locations (SPC Square, Pangyo Hyundai Department Store, and Yeouido Hyundai Park One).

To celebrate the launch of the new menu, customers who order the Hong Kong seasonal menu by May 31 will receive illustrated stickers created in collaboration with the Hong Kong Tourism Board. During the same period, customers who order the ‘Hong Kong Special Set’ will be given two Cafe Snow Soft Egg Tarts from SPC Samlip. Throughout the Hong Kong menu sales period, an event will be held on Instagram where participants who post a photo of the menu with the required hashtags '#strEAT #HongKongGourmetJourney' and a review will be entered into a draw to win one of 20 ‘Hong Kong Travel Coloring Book’ kits.

Meanwhile, strEAT is a name combining the meanings of ‘street’ and ‘eat.’ It operates five stores in Seoul, Incheon, and Seongnam, offering distinctive dishes that give the experience of tasting local flavors from alleys across various Asian regions.

This content was produced with the assistance of AI translation services.