Lotte Homeshopping Launches Industry-First '1-on-1 Golf Lesson Package'

Lotte Homeshopping announced on the 22nd that it will launch the industry's first screen golf company Golfzon GDR Academy 'Usage Pass' and 'Golf Lesson Package' on the 24th.

Golfzon Operated GDR Academy Passes and Lesson Packages on Sale
Lotte Home Shopping's Golf Wear and Equipment Sales More Than Double Last Year
"Specialized Programs and Product Planning Reflecting Consumer Trends"

[Asia Economy Reporter Kim Yuri] Lotte Home Shopping announced on the 22nd that it will launch, for the first time in the industry on the 24th, screen golf company Golfzon's GDR Academy 'passes' and 'golf lesson packages.'

Last year, Lotte Home Shopping's sales of golf apparel and equipment (based on order amount) and the purchase ratio of the 2030 generation each surged more than twice compared to the previous year. Reflecting this trend, Lotte Home Shopping launched the golf-specialized program 'Sunday Good Shot' in October last year. This program sells popular golf wear brands while delivering golf etiquette, grip methods, etc., receiving high responses with over 10,000 sets ordered each time.

This time, for the first time in the home shopping industry, they planned and introduced indoor golf practice range passes and golf lesson package products. Starting from 6:30 PM on the 24th, they will sell 'passes' for Golfzon's famous domestic screen golf company GDR Academy and a 'starter package' that includes lessons.

At the indoor golf practice range GDR Academy, created and directly operated by Golfzon, IT technology is applied with the LPGA official simulator GDR (Golfzon Driving Range) for data analysis and swing correction. The package product for beginners includes 30 personalized lessons by Golfzon official pros and is offered at up to 20% discounted prices. Customers can choose between daytime or all-day passes and 4 or 8 months validity periods. It is available at over 90 directly managed stores nationwide. Customers who purchase after consultation reservation during the broadcast will receive an additional 1-month pass, and gifts such as golf gloves and mini capsule umbrellas are provided with package purchases. To commemorate the launch, a prize event will also be held, offering swing bats and pure gold for use during golf practice through a drawing.

Meanwhile, last month, Lotte Home Shopping received a good response by exclusively introducing new concept rental products not previously seen in the home shopping industry, such as 'Kumho Tire' and 'Motobello Electric Bicycle,' surpassing a total of 8,000 consultations.

Kim Deok-young, head of Lotte Home Shopping's Living Division, said, "Due to COVID-19, golf is perceived as a relatively safe outdoor sport, and the influx of players is increasing as even the younger 2030 generation enjoys it. Accordingly, we planned and introduced new concept services such as golf lessons for the first time in the industry. We will continue to develop differentiated service products that reflect trends and have not been tried before."

This content was produced with the assistance of AI translation services.