"Early Summer Weather Already"... Emart Begins Full-Scale Sales of High-Sugar Watermelons

Emart is holding a promotion offering a 3,000 won discount per whole spring watermelon harvested this year to Shinsegae Point members.

[Asia Economy Reporter Lim Chun-han] As early summer weather continues, large supermarkets have started selling watermelons, a representative summer fruit. Emart announced on the 22nd that it will hold an event offering a 3,000 won discount per watermelon harvested this year to Shinsegae Point members.

For this event, Emart prepared 100,000 watermelons, including sweetness-selected watermelons with 11 Brix or higher, high-sweetness watermelons selected only with 12 Brix or higher, and small-sized Kkamang Apple watermelons that 1-2 person households can purchase without burden.

Although watermelons are generally known as a summer fruit, the purchasing period has extended from spring to autumn due to rising average temperatures and advances in cultivation technology. In particular, in March and April, the high daytime temperatures and large temperature differences between day and night result in even tastier spring watermelons being harvested.

The number of consumers seeking watermelons early is also increasing. The proportion of watermelon sales at Emart from January to April has increased every year, from 5.2% in 2018, 6.4% in 2019, to 8.5% in 2020.

An Emart official said, “As daytime temperatures continue to rise, demand for refreshing summer fruits is advancing, and higher temperatures than the previous year are expected in the upcoming May. We have prepared high-sweetness watermelons with excellent taste and quality through strict sweetness selection, as well as small watermelons for 1-2 person households in line with changes in customer demographics, along with discount benefits.”

This content was produced with the assistance of AI translation services.