Zigzag Surpasses 30 Million Cumulative Downloads
Brand Campaign Featuring Actress Youn Yuh-jung Including TV Commercials
[Asia Economy Reporter Kim Cheol-hyun] Croquis.com (CEO Seo Jeong-hoon) announced on the 19th that the women's shopping app 'Zigzag' has surpassed 30 million cumulative downloads. This comes about a year after reaching 20 million downloads in February last year.
Since its launch in 2015, Zigzag has connected users with over 4,000 online shopping malls based on Dongdaemun know-how, providing personalized recommendations, search, and integrated payment services. It has gained popularity mainly among 'women aged 10 to 30' and achieved a transaction volume of 750 billion KRW last year.
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To celebrate reaching 30 million cumulative downloads, Zigzag will launch a large-scale brand campaign starting this month. They selected actress Yoon Yeo-jeong as the model and released a TV commercial with the slogan "Shop as You Please" on the 16th. A Zigzag representative said, "We have prepared a large-scale brand campaign and discount events," adding, "We hope many people will show interest in the events where they can experience the diversity and joy of shopping."
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