GS25 exports PB product Yours through overseas direct purchase sites

The 'Yours Is Daebak' box product sold by GS25 through the direct overseas purchase site Daebak.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 18th that it will sell collaboration box products including its PB brand Yours through Daebak, a Korean product reverse direct purchase site for foreigners.

Yours Is Daebak is a box package product that randomly provides 14 types of Yours products such as snacks, gummies, and beverages, along with promotional items like Hope Butterfly bracelets, Hope Butterfly badges, and phone straps.

This product can be purchased on the Daebak site. GS25 and Daebak are promoting it as a popular Korean gift box for sending gifts from Korea to acquaintances and friends abroad, as well as to foreigners overseas through their SNS channels. When customers make a payment on the site, GS Retail sends the products to Daebak’s logistics delivery location, and they are delivered to customers via DHL.

GS25 plans to develop various popular product boxes for foreigners by the end of the year based on Daebak’s sales data and customer feedback. In the second half of the year, Yours planned boxes will be introduced at premium supermarkets and marts in Hong Kong, Macau, and Singapore.

A GS Retail official said, “Inspired by the popularity of reverse direct purchase of Korean products overseas, we planned this reverse direct purchase collaboration product to offer foreigners a unique taste and enjoyment of Korea.”

This content was produced with the assistance of AI translation services.