Shinsegae Department Store Unveils 60 New Brands via SSG.com... Up to 70% Discount

Popular Brands During Event Period to Have Offline Popup Opportunities on 5th Floor of Gangnam Store
Most Are Small and Medium-Sized Partner Companies Supported for Mutual Growth... Free Studio Photography for Sold Products

[Asia Economy Reporter Kim Yuri] Shinsegae Department Store announced on the 18th that it plans to discover new fashion accessory brands, pre-release them online, and later provide offline popup opportunities.

From the 19th to the 25th, the 'New Item Showcase Exhibition' held on SSG.com will gather and sell about 60 popular brands favored by the 2030 generation, directly discovered by Shinsegae Department Store. Representative brands include Red Wing Boots, George Cleverley Shoes, and Country Powder. Products are available at discounts of up to 70%.

This event is designed targeting the younger generation familiar with online shopping, and popular brands among them will be offered opportunities to enter department store outlets in the future. A popup store will be set up in the curated space 'Style Bazaar' on the 5th floor of the Gangnam store in June.

The brands participating in the exhibition are excellent brands discovered through direct market research by Shinsegae Department Store’s online MD team, carefully selected for their reasonable prices and quality. For companies, it is an opportunity to meet new customers, and customers can purchase new brands they have not encountered before. Free product photography services are also provided for companies that have entered stores in the metropolitan area. Experts take product photos at the studio in Paju operated by SSG.com to support sales.

Among various brands, 'Red Wing Boots' is a century-old boot maker that started in Minnesota, USA. The brand began by making sturdy work boots and manages all processes from leather production to manufacturing, boasting high quality. The representative product is the Red Wing Iron Ranger 8084 Black Harness, priced at 354,780 KRW, sold at a discount of up to 19%.

Famous for the shoes in the movie 'Kingsman,' 'George Cleverley' is a luxury shoe brand loved by British high society dignitaries. All products are made using special techniques and the finest leather. It is a formal shoe brand that has been popular for a long time among many figures, from famous designer Alexander McQueen to the British Royal Family. The 'Harry Shoes,' named after Colin Firth’s character in Kingsman, are exclusive to this event and offered at a 15% discounted price of 748,000 KRW. Other brands prepared include Italian-inspired children's wear 'Amareillael,' daily office wear 'Asplatform,' and British modern classic loafer specialist brand 'Boduang Aengrang.'

During the event period, there is also a generous SSG Money purchase reward event. Customers who purchase at least one product from the 60 brands and enter the event will receive 3,000 KRW in SSG Money.

Lee Seonghwan, Executive Director of Sales Strategy at Shinsegae Department Store, said, "In line with the untact era, we are first introducing high-quality products at reasonable prices through SSG.com," adding, "We will continue to prepare special shopping content tailored to customers' lifestyles."

This content was produced with the assistance of AI translation services.