KOTRA-Lotte Hi-Mart Operate 'CES Korea Pavilion' Offline Experience Center

[Asia Economy Reporter Suyeon Woo] KOTRA announced on the 16th that it will operate the '2021 Innovative Products Experience Center' at the Lotte Hi-Mart World Tower store in Sincheon-dong, Seoul, from the 17th to the 30th of this month in collaboration with Lotte Hi-Mart.

At this event, innovative products from the integrated Korean Pavilion organized by KOTRA at the world's largest electronics exhibition 'CES 2021,' held online in January, will be showcased offline. KOTRA and Lotte Hi-Mart selected products through a screening process based on pre-registrations from companies participating in the CES 2021 integrated Korean Pavilion.

A total of 20 companies will participate in this experience center, including 14 companies from the KOTRA integrated Korean Pavilion. The main categories include health and medical devices (8 companies), beauty (3 companies), information and communication devices (4 companies), pet tech and others (5 companies).

Medical laser device specialist company A, which participated in this year's CES, received significant attention from overseas buyers. Recently, it completed an export worth approximately $170,000 as an official vendor to Best Buy, the largest electronics retailer in the United States, and is currently conducting follow-up consultations related to exports worth about $1.5 million.

Companies participating in the experience center will have the opportunity to be stocked in Lotte Hi-Mart based on consumer responses after the event ends. KOTRA and Lotte Hi-Mart are discussing plans to continue this experience center as a long-term collaboration rather than a one-time event.

Kwon Pyung-oh, President of KOTRA, said, "We will create an excellent example of win-win cooperation between large and small businesses by collaborating with Lotte Hi-Mart, the largest electronics retailer in Korea, to support domestic small and medium enterprises in developing domestic and overseas markets." He added, "Due to the online hosting of CES this year, domestic visitors who could not experience excellent products on-site will find this experience center a great opportunity."

This content was produced with the assistance of AI translation services.