SK Magic Wins 9 Awards at Germany's iF Design Award
More Than Double the Awards Last Year... 'Record-Breaking' Performance
On the 15th, SK Magic announced that a total of nine products, including the Triple Care dishwasher, won design awards at the German international design competition 'iF Design Award (International Forum Design)'. Photo by SK Magic
View original image[Asia Economy Reporter Kim Heeyoon] SK Magic (CEO Yoon Yoseop) announced on the 15th that a total of nine products, including the Triple Care dishwasher, won design awards at the German international design competition ‘iF Design Award (International Forum Design)’.
Started in 1953 under the German International Forum, the 'iF Design Award' comprehensively evaluates design distinctiveness and impact across nine categories: ▲Product ▲Package ▲Communication ▲Concept ▲Interior ▲Architecture ▲Service Design ▲User Experience (UX) ▲User Interface (UI), selecting and awarding outstanding products annually.
According to SK Magic, the awarded products this time include the Triple Care dishwasher, New Wide dishwasher, All Clean air purifier, Core360 air purifier, Borderless induction, Double Flex induction, Grand water purifier, All-in-one oven, and Humidifier (Professional Concept category), totaling nine products. This is more than double the number of awards compared to last year, marking the highest number of awards in the company's history.
In particular, the ‘Triple Care dishwasher’ received favorable reviews for its simple and linear design reflecting the product concept that allows not only washing and drying but also everyday dish storage.
Additionally, the ‘Core360 air purifier,’ capable of removing 99.99% of hair, odors, and ultrafine dust, was honored once again, proving its global design competitiveness following its main prize win at the ‘2021 Red Dot Design Award’ in March, SK Magic explained.
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An SK Magic official stated, “We spare no investment or effort to achieve world-class competitiveness beyond Korea in all areas of technology and design,” adding, “We will continue to strive harder to introduce innovative products that solve customers’ pain points based on SK Magic’s unique differentiated technology and design philosophy.”
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