Seonjin Begins Activities for the 18th Term of 'Pokrire'

[Asia Economy Reporter Seungjin Lee] Sempio, a specialized livestock food company, announced on the 15th that it has selected the 18th class of 'Porkrie' and officially started activities to promote a proper pork consumption culture.

Sempio Porkrie is a supporter group whose name is a combination of pork and the medieval sommelier profession that inspected the lord's food, meaning 'an expert familiar with the taste and authenticity of pork.'

The 18th Porkrie was recruited for three weeks from March 15 to April 4, and 47 members were selected. Since the first class started in 2009, Porkrie has continued for 13 years, leading the active promotion of meat culture both online and offline by introducing ways to enjoy pork deliciously and healthily. This year, to ensure safe activities for Porkrie, all activities have been switched to 100% non-face-to-face.

The 18th Porkrie will carry out activities for about four months from mid this month to mid-August. They will taste Sempio Pork Handon and Sempio processed meat products provided monthly, leave honest reviews on social networking services (SNS) such as blogs and Instagram to promote Sempio, and create interesting content including correct pork knowledge about livestock food and recipes using Sempio Pork Handon pork.

In addition to Sempio Pork Handon and processed meat products, Sempio plans to provide the 18th Porkrie with new products before their release and receive evaluations to reflect feedback in product development.

Yoon Juman, Executive Director of Sempio Meat Distribution BU, said, “Through the activities of the 18th Porkrie, we plan to introduce essential pork information that must be known with Sempio,” adding, “We will accurately inform more consumers about the taste of Sempio Pork Handon and processed meat products, which contain Sempio’s technology tailored to Korean tastes.”

This content was produced with the assistance of AI translation services.