Kakao Acquires Fashion Platform 'Zigzag'

Zigzag Operator 'Croquis.com' Merger
New Merged Corporation Launches on July 1

[Asia Economy Reporter Buaeri] Kakao has acquired the fashion platform 'Zigzag.'

On the 14th, Kakao announced that it will merge the style business division of Kakao Commerce, which operates 'Kakao Style,' through a spin-off with Croquis.com, the operator of Zigzag.

Zigzag is a mobile service that aggregates over 4,000 online shopping malls and fashion brands, and it is expected to reach an annual transaction volume of 1 trillion won this year.

The merged corporation, launching on July 1, will become a subsidiary of Kakao. The CEO will be Seo Jeong-hoon, CEO of Croquis.com.

The merged corporation plans to establish a business foundation by combining Zigzag's big data in the fashion sector with Kakao's technological capabilities and business expertise, and will seek new business opportunities.

Jae-hyun Bae, Senior Vice President (CIO) of Kakao, stated, "Zigzag has proven high growth potential and competitiveness as a fashion commerce platform centered on the MZ generation. We expect it to expand its business to Asian regions such as Japan and China and become a global fashion platform through synergy with Kakao's global content and fandom influence."

Seo Jeong-hoon, CEO of the merged corporation, said, "Since we have built a value chain to provide a convenient shopping experience optimized for mobile to all generations, we will aggressively pursue new businesses to establish a strong competitive advantage in the market."

This content was produced with the assistance of AI translation services.