Every Menu Release Creates a Sensation, bhc Chicken Surpasses 400 Billion KRW in Sales

26% Increase Last Year, Record High Performance
Operating Profit 129.9 Billion KRW, 33% Growth
Purinkle Sold 15 Million Units, Maintains No.1 Position

[Asia Economy Reporter Lim Hye-seon] Chicken franchise company Kyochon F&B recorded sales of 447.6 billion KRW last year, achieving its highest-ever performance, followed by bhc Chicken, which also succeeded in surpassing 400 billion KRW in annual sales.

On the 14th, bhc Chicken announced that its sales last year reached 400.4 billion KRW, a 26% increase compared to the previous year. This is the highest sales ever recorded. Operating profit rose by 33% from the previous year to 129.9 billion KRW. bhc Chicken explained, "The formation of a consensus on the inherent roles and responsibilities (R&R) between franchisees and the headquarters and the genuine practice of win-win management were effective."

Over 100 Billion KRW Sales Every 3 Years

Since independent management, bhc Chicken recorded sales of 100 billion KRW in 2014, then surpassed 200 billion KRW and 300 billion KRW in 2016 and 2019 respectively, maintaining a steep growth trend. Especially last year, it achieved its highest performance by exceeding 400 billion KRW, increasing by more than 80 billion KRW in just one year.

Operating profit also increased by 33% compared to the previous year, surpassing 100 billion KRW. The operating profit margin relative to sales this year was 32%, showing a similar level to last year's 31%. This is analyzed as the effect of a groundbreaking management improvement, achieved by operating as a single independent corporation without subsidiaries, establishing a management process that prevents unnecessary expenses, and converting selling and administrative expenses into fixed costs, so that most of the profit from increased sales translates into increased operating profit.

bhc Chicken's win-win management, sharing management, and marketing communication with the younger generation are also evaluated to have had a positive impact on young prospective entrepreneurs. Among new stores last year, the proportion of young entrepreneurs in their 20s and 30s reached a record high of 48%. In particular, the proportion of those in their 20s among new stores was 26%, nearly 10 times higher than in 2014.

Partial Meat and Bburinkle Drive Sales Growth

Steady sellers such as Bburinkle, Matcho King, and side menus, as well as the partial meat series introduced as new menu items, gained high popularity. bhc Chicken's partial meat series menus, including the ‘Combo Series,’ ‘Wingstar Series,’ and ‘Ostick Series,’ sold 10.5 million units over the past year. The sales amount reached 190 billion KRW.

The ‘Combo Series,’ consisting of chicken leg and wing parts, was the best-selling partial meat series menu, ranking second after Bburinkle, the best seller. Bburinkle, which has become bhc Chicken's signature menu, sold more than 15 million units last year, maintaining its top position. Approximately 3 million more units were sold compared to the previous year. Cheese balls, which caused a side menu sensation in the chicken industry, also sold more than 8 million units over the past year.

bhc Chicken's franchise store sales in January and February increased by 22% compared to the previous year, breaking the record for the highest sales in January and February ever recorded. With the onset of the untact consumption era starting last year, demand for delivery foods such as chicken continues to rise, and the new menu item this year, ‘Pote King Fried,’ sold more than 900,000 units within two months of its launch.

This content was produced with the assistance of AI translation services.