Rolls-Royce, 1Q Global Sales of 1,380 Units... Highest in 116 Years

Highest Growth Rate in the Asia-Pacific Region

Rolls-Royce Motor Cars is showcasing the 'New Ghost' for the first time in Asia on the 7th at the Rolls-Royce Cheongdam showroom in Gangnam-gu, Seoul. The New Ghost is equipped with a 6.75L twin-turbo V12 engine that delivers a powerful driving performance with a maximum output of 571 horsepower and a peak torque of 86.7 kg.m. Orders can be placed starting from the launch date, and the vehicles are scheduled to be delivered to customers sequentially from December this year. Photo by Moon Honam munonam@

[Asia Economy Reporter Yu Je-hoon] Rolls-Royce Motor Cars announced on the 13th (local time) that it sold a total of 1,380 units in the global market in the first quarter of this year, a 62% increase compared to the previous year. This is the highest figure in Rolls-Royce's 116-year history, surpassing the record set in the first quarter of 2019.

According to Rolls-Royce, sales increased evenly across all markets worldwide in the first quarter, with particularly strong performance in China, the United States, and the Asia-Pacific region.

Rolls-Royce attributed this sales growth to the launch last year of the ▲large sedan New Ghost and the ▲luxury sport utility vehicle (SUV) Cullinan. The company explained that both models remain popular, with pre-orders extending into the second half of this year. In addition, existing models such as the flagship sedan Phantom and the coupe model Wraith also showed high sales volumes.

Rolls-Royce's bespoke program, a customer customization service, also maintained excellent order volumes following last year. Numerous bespoke custom-made models, including the Coa Phantom and Iridescent Opulence Phantom, have already sold out, and all 20 units of the Phantom Tempus Collection were allocated to customers before its public release.

Torsten M?ller-?tv?s, CEO of Rolls-Royce, stated, "We started the year with the highest first-quarter sales in our 116-year history," adding, "We look forward to continuing to receive steady love from customers worldwide."

This content was produced with the assistance of AI translation services.