Shinhan Card Hosts Live Broadcast for Win-Win with Jeju Farmers: "Buy Karahyang"

From 8 PM on the 13th for 1 hour
Live commerce broadcast with aT confirming Jeju Nonghyup Cara Hyang sales

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 13th that it will broadcast Hwaksin Live - aT Jeju edition, a live commerce show by Hwaksin Studio, through Interpark TV.

The Hwaksin Live broadcast, which will air for one hour starting at 8 PM on the same day, can be viewed on Shinhan Card's official YouTube channel and the Interpark TV channel.

Shinhan Card collaborated with the Korea Agro-Fisheries & Food Trade Corporation (aT), under the Ministry of Agriculture, Food and Rural Affairs, to open direct sales channels for farmers and fishermen and provide consumers with opportunities to purchase high-quality agricultural and marine products at reasonable prices, planning this broadcast accordingly.

The first product featured is Jeju Nonghyup's 'Gyulrojangsaeng' Cara Citrus. Gyulrojangsaeng is Jeju Nonghyup's representative tangerine brand, and only high-quality Cara Citrus will be selected and exclusively sold through the Hwaksin Live broadcast.

In particular, all customers who pay with Shinhan Card will receive an additional 2,000 KRW discount coupon that can be applied immediately when purchasing Cara Citrus. Additionally, an event is prepared where 100 customers who purchase during the broadcast will be entered into a draw to win 3kg of Cara Citrus.

A Shinhan Card official stated, "This live commerce broadcast by Hwaksin Studio is expected to serve as a bridge connecting farmers and fishermen with customers by introducing local specialties from various regions nationwide," adding, "We will continue to strive to be a corporate citizen that revitalizes the local economy and builds coexistence and trust in line with Shinhan Financial Group's ESG (Environmental, Social, and Governance) management."

This content was produced with the assistance of AI translation services.