NVT Signs Partnership Agreement with Mobile Financial Platform 'Toss' for Point Platform Integration
[Asia Economy Reporter Hyunseok Yoo] NBT announced on the 12th that its self-operated ‘Adison’ offerwall has signed a business partnership agreement with 'Toss', a leading domestic mobile financial platform used by 19 million people, and has officially launched the service.
‘Adison’ is an offerwall network platform that NBT is promoting as a new business targeting the B2B (Business to Business) market. Adison, which continues partnerships with more than 40 domestic media companies including Naver Webtoon and Naver Pay, surpassed 7 million monthly active users (MAU) just over two years after its launch.
Through this contract, which aims to develop the platforms of both companies, the ‘This Week’s Mission’ point-linked service operated by Adison will be launched on the Toss app. The ‘This Week’s Mission’ service will be available sequentially starting with Toss Android users. Users can complete various missions of different difficulty levels, such as subscribing to SNS, watching advertisements, and installing apps, which Adison updates weekly, and receive Toss points that can be withdrawn as cash.
The company stated that since Toss recently launched the Toss Securities MTS service and plans to establish a third internet bank affiliate this year, it is continuously expanding its business sectors and intends to prepare various benefits aimed at attracting users of financial mobile services into the points market.
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Park Sugeun, CEO of NBT, said, "The domestic points market has been expanding from the past aviation and card industries to everyday life sectors such as webtoons and shopping recently, but compared to overseas market cases, the potential demand remains very high. This partnership with ‘Toss’ could be an important opportunity for NBT’s points industry to be integrated into real-life financial industries." He added, "As NBT holds a dominant position in the domestic points market, we will continue to drive growth by expanding partnerships across industries and increasing the scale of the domestic points industry market."
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