Image of Gangwon-do type delivery app 'Ildansikyeo' and Busan Nam-gu 'Eodigo' public delivery app.

Image of Gangwon-do type delivery app 'Ildansikyeo' and Busan Nam-gu 'Eodigo' public delivery app.

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[Asia Economy Reporter Lim Chunhan] Korea Center announced on the 12th that the public delivery apps Ildansikyeo, created in collaboration with local governments in Gangwon Province, and Eodiego in Nam-gu, Busan, are gaining great popularity among small business owners in local markets and consumers.


This app was developed, maintained, and supported with a 24-hour call center by Korea Center as a talent donation, so Gangwon Province and Nam-gu, Busan do not incur any separate costs or use taxpayers' money. Unlike private delivery apps, there are no franchise intermediary fees, advertising fees, or membership fees. Franchisees only bear a 1.8% fee paid to credit card companies and electronic payment agencies.


Additionally, features such as exclusive advertising exposure like flag planting ads and top exposure ads have been removed to prevent excessive competition among franchisees. Instead, the service provides search results starting from the nearest business to the ordering customer. Consumers also receive significant benefits. Various events are held regularly, such as a 10% discount and coupons worth 2,000 to 5,000 KRW when paying with Gangwon gift certificates and Oryukdo Pay.


Ildansikyeo secured 436 franchise stores in Sokcho and 142 in Jeongseon within 100 days of launch, achieving 110% of its target. Over 1,200 businesses across Gangwon Province have joined, and the number of registered members has surpassed 19,000. By the end of the year, the service is scheduled to launch in all cities and counties except Chuncheon. As of the end of March, Eodiego has secured 624 franchise stores and over 15,200 members.



Kim Girok, CEO of Korea Center, said, "Ildansikyeo and Eodiego, a public-private cooperation model, were designed from the start for local market owners and consumers, so they are naturally settling as regional delivery apps," adding, "We will do our best to provide a service that brings smiles to both local market owners and consumers struggling due to COVID-19."


This content was produced with the assistance of AI translation services.

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