Busan Bank Signs Digital Partnership Agreement with CGV

[Asia Economy Reporter Kim Hyo-jin] Busan Bank is teaming up with CJ CGV to target the MZ generation, the main consumer group in the digital era, by launching a new concept digital content themed around the convergence of finance and the film industry.

Accordingly, BNK Busan Bank announced on the 9th that it signed a strategic business agreement with CJ CGV to activate the 'non-face-to-face partnership business.'

Through this agreement, Busan Bank plans to promote various partnership projects including ▲development of partnership savings products based on CGV's diverse benefits ▲a mobile web banking linkage project that allows customers to subscribe to Busan Bank financial products through CGV's online channels without downloading a separate banking app ▲partnership marketing linked with CGV content (characters and movie IP) ▲integration with CGV online channel mobile payments.

Additionally, both companies will share their online and offline advertising media and continuously pursue new business models and joint marketing targeting movie enthusiasts.

This content was produced with the assistance of AI translation services.