GS25, Home Tending Trend... Cocktail Alcohol Sales Up 225%

A woman is choosing Disaronno at the GS25 cocktail liquor section.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 9th that cocktail alcohol sales in the first quarter of this year increased by 225.5% compared to the same period last year, indicating that the home drinking trend is gradually becoming more specialized.

In fact, the top-selling product in the liquor smart order service Wine25Plus is the cocktail liquor Disaronno. Disaronno is a famous Italian liqueur (high-alcohol diluted liquor for cocktails) considered essential by bartenders for the best cocktails, and it is used in representative cocktails such as Godfather and Amaretto Sour.

All 500 sets of the Campari Home Tending Kit, launched through Wine25Plus in November last year, were sold out on the first day of release, reflecting its recent popularity. The Home Tending Kit is a product consisting of four types of cocktail liquors, including the famous Italian liqueur Campari, and six types of home tending tools.

A GS Retail official said, “Due to the recent home tending craze, the sales composition ratio of cocktail liquors in Wine25Plus has surpassed that of wine and whiskey, and the variety of cocktail liquors has expanded to about 300 types, four times more than at the initial launch. We plan to introduce various concept planning products in the future.”

This content was produced with the assistance of AI translation services.