CJ CheilJedang Launches Bibigo Kimchi 'Four Seasons Campaign'

[Asia Economy Reporter Lim Hye-sun] CJ CheilJedang announced on the 9th that it will conduct the "Four Seasons Campaign" for Bibigo Kimchi.

This campaign was planned to inform consumers that they can enjoy fresh and delicious kimchi anytime throughout the four seasons with "Bibigo Kimchi." The taste of kimchi naturally varies depending on the season it is made and the ingredients used. "Bibigo Kimchi" emphasizes that, with CJ CheilJedang's unique secret recipe, consumers can experience the fresh seasonal taste and crispy texture anytime they eat it.

Accordingly, under the slogan "Now is the Season," the company will communicate with consumers through various methods such as digital advertisements and social media (SNS) content. In line with the trend of increasing consumption of convenient kimchi and specialty kimchi, "Bibigo Sliced Baechu Kimchi" and "Bibigo Chonggak Kimchi" were selected as the representative products for the campaign.

The advertisement features sounds and visuals that evoke the seasons, along with brand model actor Park Seo-joon enjoying "Bibigo Kimchi." The campaign will also be conducted through social media. Using the official Bibigo brand Instagram and YouTube channels, a seasonal "Specialty Kimchi" series will be introduced. The aim is to let consumers feel the four seasons with seasonal limited "Bibigo Specialty Kimchi" such as spring cucumber kimchi, summer young radish water kimchi, autumn seokbakji, and winter dongchimi.

The campaign will also provide detailed information about Bibigo Kimchi’s unique seasonal secrets that maintain delicious taste all year round. Technical aspects such as "taste quality standardization technology" and "patented fermented lactic acid bacteria" will be explained in an easy-to-understand way through digital content like Instagram webtoons and online magazines.

Monthly online special events will also be held. From the 13th until the end of April, consumers who purchase "Bibigo Kimchi" through CJ CheilJedang’s food specialty mall "CJ The Market" will receive stamps, and depending on the number collected, prizes such as LG Objet kimchi refrigerators will be awarded. A limited quantity of seasonal "Bibigo Kimchi Curation Boxes," available only at "CJ The Market," will also be released.

This content was produced with the assistance of AI translation services.