E-commerce Platforms Launch 'Spring Vibes in Full Bloom' Promotional Events One After Another

Coupang Opens 'Spring Picnic Special Exhibition'
WEMAKEPRICE Launches Flower Subscription Service
Tmon's 'Spring Travel Invitation' Special Exhibition Until 30th

[Asia Economy Reporter Kim Cheolhyun] E-commerce companies are launching a series of promotional events offering a variety of products and significant discounts to welcome spring. As the trend of contactless consumption has expanded due to the prolonged COVID-19 pandemic, these events are expected to provide an opportunity to enjoy the spring atmosphere through more reasonable shopping.

Coupang is holding a 'Spring Picnic' event until the 15th. This event offers picnic-related preparation items and food ingredients at discounts of up to 64%. The categories are divided by themes such as 'Essential Item Discounts,' 'Delicious Food Specials,' 'Emotional Recharge Items,' and 'Home Picnic & Camping Ready' to enhance customer convenience in finding products. A brand section gathering popular brand products, which are gaining attention as picnic and camping snacks, is also operated in one place.

In the 'Essential Item Discounts' category, items that stimulate picnic and camping vibes such as kitchenware, candles, mood lights, and Bluetooth speakers are prepared. The 'Delicious Food Specials' offers discounts on snacks, jams, and beverages frequently sought after for picnics. The 'Emotional Recharge Items' showcase interior and plating items to create an emotional picnic atmosphere. The 'Home Picnic & Camping Ready' section provides various items such as picnic mats, tablecloths, and lunch boxes for preparation.

Wemakeprice has launched a 'Flower Subscription' service where florists personally curate flowers for regular delivery. This service was introduced after analyzing consumer patterns of bringing flowers indoors to welcome spring instead of going out due to social distancing measures. In fact, flower bouquet sales on Wemakeprice increased by 261% compared to the same period last year, from the 22nd of last month to the 4th of this month.

Wemakeprice's 'Flower Subscription Service' delivers flowers by courier on the customer's preferred date every two weeks. Prices vary depending on the subscription period and bouquet size. The flower varieties and arrangements are combined by professional florists according to the season. To deliver fresh flowers, florists curate flowers sourced from the early morning fresh flower market on the same day. Customers receive the freshly arranged flowers the next day via Korea Post delivery.

Tmon is holding a 'Spring Travel Invitation' event until the 30th, adding safe travel guidelines and offering up to 10% discounts on all products for consumers preparing for spring trips. The event page provides information on 'Safety Rules and Preparations for Travel,' and recommends over 300 special-priced products by region.

Representative products include The Moving Caravan in Busan starting from 69,000 KRW, Donghae Boyang Oncheon Convention Hotel in Gangwon from 50,500 KRW, GL City Hotel in Incheon (Yeongjongdo Tmon Package) from 54,500 KRW, and The M Hotel in Jeju from 29,900 KRW. Real-time booking for flights and rental cars is also available, allowing customers to conveniently prepare accommodation, flights, and rental cars all at once.

This content was produced with the assistance of AI translation services.