Kolon FnC 'Mquiri', Revamped as a Premium Brand with Enhanced Elasticity and Moisture Retention
[Asia Economy Reporter Seungjin Lee] Kolon Industries FnC Division will newly launch the cosmetics brand ‘M_CURIE’ on the 12th. Unlike the first brand launch in 2019, the plan is to present it as a ‘premium anti-aging skincare brand’ by strengthening anti-aging functions targeting people in their 30s and 40s.
To this end, M_CURIE is introducing a new 'Core Power Line' that applies 'MTD-EGF' technology, which delivers the cell growth factor 'EGF' that manages skin elasticity deep into the skin, to all products. The newly launched products include 'Core Power Serum,' 'Core Power Cream,' and 'Core Power Sheet Mask,' all of which have completed skin density and safety tests.
M_CURIE plans to sequentially release products applying various skin improvement ingredients through MTD technology. Ahead of the official launch, the new products will be pre-released on Kolon Mall, the official online store, starting from the 9th. Additionally, a promotion will be held for existing M_CURIE customers, offering a set of three miniatures?serum, cream, and mask?upon purchasing the serum.
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Choi Soo-oh, head of the beauty business division, stated, “With products applying M_CURIE’s unique technology, customers will be able to experience resilient and radiant skin unlike before.”
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