Ourhome Launches 4 New Products of Hong Kong's Signature Dish 'Congee'
[Asia Economy Reporter Seungjin Lee] Ourhome announced on the 8th that it will launch the local Hong Kong dish "Congee" as a ready-to-eat meal.
"Congee," a representative breakfast menu for Hong Kong citizens, is a Cantonese-style porridge made by grinding glutinous rice. It is similar to Korean rice porridge. Various toppings such as beef, pork, chicken, and seafood can be added according to preference to create diverse flavors.
Ourhome's ready-to-eat Congee comes in four types: ▲Beef Congee ▲Chicken Congee ▲Beauty Beef Congee ▲Beauty Chicken Congee. Using Annanmi rice, it is simmered for more than three hours to maximize a soft texture. The meat toppings are separately packaged so consumers can enjoy them according to their taste.
The new products are offered in two types of packaging: two pouch types and two cup containers. The pouch products include ▲Beef Congee and ▲Chicken Congee, which can be prepared by boiling in hot water or microwaving for about three minutes.
The cup container products are perfect for those who enjoy dieting or healthy meals. The two types, ▲Beauty Beef Congee and ▲Beauty Chicken Congee, each contain less than 100 kcal. By pouring the meat toppings included in the cup and the congee and microwaving, consumers can easily experience the authentic taste of Hong Kong. They can be refrigerated for up to three months.
Ourhome's four types of Congee can be purchased through Ourhome's official online mall "Ourhome Food Store Mall," as well as discount stores like Homeplus and other open markets.
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An Ourhome representative said, "As consumers increasingly soothe their longing for overseas travel with ready-to-eat meals, demand for new menus is also rising, leading to the launch of four new products of 'Congee,' a representative Hong Kong menu. With the diversification of consumer preferences for ready-to-eat meals, we expect strong consumer response to these new products."
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