Gwangju City, Omaena Character Excellent Product Contest

Applications Accepted from May 17 to 26... A Total of 20 Works Selected

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Metropolitan City announced on the 7th that it will hold the ‘2021 Omaena Character Excellent Product’ contest to revitalize the tourism industry, which has been stagnant due to COVID-19, and to increase the utilization of Omaena, the cultural tourism character registered as a symbol of Gwangju.

The contest is open to everyone nationwide, and as part of the production support for Omaena character products, in addition to the prize money, some of the selected works will be purchased and actively used to promote Gwangju’s culture and tourism.

Applications can be submitted to the Gwangju Tourism Foundation from the 17th to the 26th of next month, and detailed information can be found on the announcement section of the Gwangju Tourism Foundation website.

The products will be selected through a review by a selection committee composed of internal and external experts in design, products, and tourism, with a total of 20 works planned to be selected: 1 grand prize, 2 gold prizes, 3 silver prizes, 4 bronze prizes, and 10 encouragement prizes.

In particular, this contest accepts any products that can be used in daily life utilizing the Omaena character, not limited to souvenirs.

The winning works will be made into a catalog and promoted through distribution at domestic and international tourism fairs, support for participation in the Excellent Design (GD) contest, exhibition of products at the Namdo Tourism Center Art Market, and product advertising and promotion linked with Omaena TV, among various promotional activities.

Kim Jun-young, Director of the Culture, Tourism and Sports Office of the city, said, “Another chapter has opened for Omaena to establish itself as Gwangju’s representative cultural tourism character,” and added, “We hope many citizens and businesses participate and showcase diverse and creative products.”

This content was produced with the assistance of AI translation services.