Lotte Chilsung Beverage Adds Braille Labeling to 'Icis 8.0'

[Asia Economy Reporter Lim Hye-sun] Lotte Chilsung Beverage announced on the 7th that it will add Braille to its bottled water brands ‘Icis 8.0’ and ‘Icis Eco.’ This measure aims to improve information accessibility for the visually impaired and ensure their right to choose products.

Lotte Chilsung Beverage will first apply Braille labeling to the 300mL Icis 8.0 product, and plans to expand Braille labeling to a total of eight products according to future production schedules, including Icis 8.0 in 200mL, 500mL, 1L, and 2L sizes, as well as Icis Eco in 500mL, 1.5L, and 2L sizes.

The Braille will be located on the upper part of the PET bottle body and will display the brand name ‘Icis.’ Lotte Chilsung Beverage has standardized the height and spacing of the Braille to meet official specifications to facilitate easy Braille reading for the visually impaired, and has completed verification of Braille recognition with the help of the Seoul Welfare Center for the Visually Impaired.

Since 2008, Lotte Chilsung Beverage has been marking Braille on beverage cans to help visually impaired consumers clearly distinguish between beverages and alcoholic drinks and make accurate product choices. From 2017, recognizing the need for more detailed Braille labeling and fulfilling its corporate social responsibility, the company became the first in the domestic beverage industry to differentiate by marking ‘carbonated’ in Braille instead of ‘beverage’ on carbonated drinks such as Chilsung Cider, Milkis, and Pepsi Cola.

This content was produced with the assistance of AI translation services.