MCM Launches Second Perfume 'Eau de Parfum'
[Asia Economy Reporter Lim Hye-sun] MCM announced on the 7th that it will launch 'MCM Eau de Parfum' as part of its brand communication campaign 'Travel Beyond' for the spring season.
Presented in collaboration with the perfume manufacturer Interparfums, ‘MCM Eau de Parfum’ is the second fragrance lineup introduced by MCM. Through this, MCM plans to expand its lifestyle category and strengthen its competitiveness as a fashion brand.
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The blending of ‘MCM Eau de Parfum’ was done in collaboration with Cl?ment Gavarry, the chief perfumer of Firmenich. The fragrance combines raspberry and hand-picked jasmine with wood and Ambrox Super to create a lively and floral woody scent.
This content was produced with the assistance of AI translation services.
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