Shinhan Card Operates Dedicated Counselor System for Financial Consumer Protection Act

Appointed 120 In-House Counselors Dedicated to the Financial Consumer Protection Act
Enhanced Differentiated Content on the Act Focused on the MZ Generation

[Asia Economy Reporter Ki Ha-young] Shinhan Card is operating a dedicated counselor system for the Financial Consumer Protection Act. This is to protect the rights and interests of financial consumers and strengthen communication with customers in accordance with the Act.

On the 7th, Shinhan Card announced that it appointed 'Financial Consumer Guardians,' dedicated counselors for the Financial Consumer Protection Act, and will carry out various promotional activities centered on the MZ generation, including strengthening financial education on the Act through SNS digital channels. A total of 120 internal employees were selected as Financial Consumer Guardians across all business areas.

In particular, to make it easier for the MZ generation to utilize the Act, Shinhan Card plans to strengthen promotional activities across various channels and enhance differentiated content in financial education programs related to the Act. To this end, through Shinhan Card's content production studio 'Hwaksin Studio,' they will produce and distribute SNS promotional videos that explain the Act in an easy-to-understand conversational format between customers and employees. They will also promote the establishment of the Financial Consumer Protection Act using digital media such as Instagram regram events.

Shinhan Card has organized employee training and processes related to legal application forms to prevent confusion at sales and contact channels for products related to the Act in advance. They also sent the notice 'Consumer Rights Strengthened under the Enforcement of the Financial Consumer Protection Act,' produced by financial authorities and the Credit Finance Association, to all Shinhan Card members via app push notifications and email. Additionally, they established the 'Shinhan Card Employee Promise,' Shinhan Card's financial consumer protection principle, and the 'Four Principles of Complete Sales,' expressing a firm commitment to financial consumer protection both internally and externally.

Meanwhile, since the second half of last year, Shinhan Card has been operating a company-wide TFT in preparation for the launch of the Act, focusing on system reorganization and proactive efforts to reduce complaints. As a result, the number of complaints in the fourth quarter of 2020 decreased by 16.3% compared to the same period the previous year, and the number of complaints per 100,000 customers also dropped from 1.61 to 1.36.

A Shinhan Card official said, "With the enforcement of the Financial Consumer Protection Act, we will do our best to protect customers' rights and interests in all business areas, with the mindset that financial consumer protection is the beginning and end of all tasks."

This content was produced with the assistance of AI translation services.