Going to the Golf Course for 'Anjeonppang'... Shinsegae Food's 'Anjeonppang' Gains Popularity Among Golfers Through Word of Mouth

[Asia Economy Reporter Seungjin Lee] Shinsegae Food's unique golf course snack, 'Safe Bread,' is gaining popularity.

Shinsegae Food announced on the 6th that the daily average sales of 'Safe Bread,' which began selling on the 25th of last month at Jayu CC in Yeoju, Gyeonggi Province, is about 50 pieces, with more than half of the approximately 80 visiting teams purchasing it.

In particular, not only customers buying 'Safe Bread' to enjoy as a snack during golf games, but also it has become a famous delicacy among golfers, to the extent that some visit Jayu CC solely to purchase 'Safe Bread,' according to Shinsegae Food.

'Safe Bread' is a bread shaped like a golf ball, and its fun product name and shape have made it popular on social media (SNS). On SNS, word of mouth has spread that it is a must-try delicacy when visiting Jayu CC, and inquiries for sales have continued from screen golf centers and convenience stores.

'Safe Bread' is a take-out snack that humorously expresses the wish for an enjoyable game without mistakes such as OB (out of bounds) or hazards that occur during golf games. It is baked in the shape of a golf ball with domestic red bean paste, cream puff filling, and walnuts, and comes in a set of 12 pieces.

A Shinsegae Food official said, “From the end of April, we will expand the sales locations of 'Safe Bread' to clubhouses of eight golf courses, including Birdwood CC, Ferrum CC, and Yangsan Dongwon Royal CC, which are operated under consignment by Shinsegae Food. With the full-fledged golf season approaching and the increase in customers, we plan to introduce various snacks to continue the popularity of 'Safe Bread' and enhance the competitiveness of food and beverage services at golf courses.”

This content was produced with the assistance of AI translation services.