Ssangyong Motor Launches Event to Celebrate The New Rexton Sports & Khan Release
[Asia Economy Reporter Changhwan Lee] SsangYong Motor announced on the 6th that it will conduct participatory marketing by giving leisure goods to customers who purchase the The New Rexton Sports & Khan, and offering generous prizes through showroom visits and online events to celebrate the launch.
SsangYong Motor will present an Adventure Picnic Package, consisting of a one-touch tent and camping chair, as a delivery gift to the first 3,000 customers (excluding corporations) who purchase the newly launched real K-Pick Up The New Rexton Sports & Khan.
Customers who visit the showroom and fill out and submit an entry form will be entered into a draw to win generous prizes including ▲Adventure Picnic Package (10 winners) ▲Urban Campnic Package (20 winners) ▲Kyochon Chicken (200 winners) ▲Starbucks Coffee Voucher (1,000 winners).
An online event will also be held. Customers who wish to participate can download illustrations depicting various leisure activities of the new Sports & Khan from the SsangYong Motor website (Events) and share them on SNS with designated hashtags. Through a draw, prizes such as ▲JBL Bluetooth Speaker (5 winners) ▲Urban Campnic Package (10 winners) ▲Department Store Gift Certificate (30,000 KRW / 20 winners) ▲Starbucks Coffee Voucher (500 winners) will be provided, and instant prize events will also award ▲Kyochon Chicken (300 winners) ▲GS25 1,000 KRW coupon (3,000 winners).
Meanwhile, The New Rexton Sports & Khan forecasted a new sensation in the pickup market by signing over 1,300 contracts on its launch day, the 5th.
Chosun Pickup presented a music video featuring rapper Ravi (lyrics and composition) and Korean pansori singer Bang Sumi, themed around the new Sports & Khan, through an online showcase.
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SsangYong Motor explained that they are promoting the charm of the new car with new content such as test drive and review videos by celebrities active in various fields, including actress Lee Si-young.
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