Hansomeun Unveils 'Casual Golf Line' Targeting 2030 Golfers

Models are showcasing the 'SJYP Golf Line Collection'.

[Asia Economy Reporter Seungjin Lee] Hansome is targeting young golfers in their 20s and 30s, known as "golinee" (a neologism combining golf and children).

Hansome, a fashion company affiliated with Hyundai Department Store Group, announced on the 6th that its young casual brand SJYP will launch a "Golf Line Collection" aimed at young female golfers in their 20s and 30s. The newly released SJYP Golf Line Collection consists of a total of 38 items, including 31 clothing pieces and 7 accessories featuring the brand character, the dinosaur "Dino."

This collection is characterized by designs that are not limited to sportswear but can also be comfortably worn in everyday life. Representative items include windbreakers in pastel colors that differentiate from the existing golf apparel, which mainly uses monochrome or primary colors, and dresses and skirts emphasizing femininity with frill (ruffle) decorations.

A Hansome representative explained, "We considered that young golfers who are just starting golf prefer items with designs and materials that allow them to express their personality and can be used in daily life as well as functionality." He added, "The price range is set between 100,000 and the low 200,000 KRW to enable the main target group, young golf beginners in their 20s and 30s, to purchase golf apparel at a reasonable price."

Hansome also plans to conduct live commerce broadcasts called "H Live" through its official online mall application, "H Fashion Mall," while introducing this casual golf line. The broadcasts will be held at 8 p.m. on the 14th and 21st, featuring the "SJYP Golf Collection" and "Tommy Hilfiger Golf," respectively, with various events planned during the broadcasts.

Prior to this, in March, Hansome introduced a new golf line for "Tommy Hilfiger" at its flagship store opened on the 3rd floor of "The Hyundai Seoul." The golf apparel features casual designs based on Tommy Hilfiger's three representative colors: white, red, and navy. The lineup includes men's and women's clothing, golf shoes, golf gloves, and golf bags.

This content was produced with the assistance of AI translation services.