Cheil Worldwide Signs 'Drama Business' Partnership Agreement with Studio Dragon

Kang Cheol-gu, CEO of Studio Dragon (left), and Yoo Jung-geun, President of Cheil Worldwide, are posing for a commemorative photo at the drama business partnership agreement signing ceremony.

[Asia Economy Reporter Lim Chun-han] Cheil Worldwide announced on the 6th that it has signed a Memorandum of Understanding (MOU) with Studio Dragon to strengthen competitiveness in the drama business.

Through this MOU, Cheil Worldwide will participate in the joint planning and execution of content intellectual property (IP) business utilizing Studio Dragon's dramas.

Currently, Studio Dragon is preparing a diverse lineup of content to continue the K-drama wave. Cheil Worldwide plans to officially launch from the second half of this year by undertaking ▲planning secondary content businesses such as performances, exhibitions, and games derived from primary content (dramas) ▲planning and developing marketing products including branded content by discovering brands suitable for the IP ▲planning and producing licensed products linked to the content.

Previously, the two companies planned and sold merchandise for the drama "It's Okay to Not Be Okay," produced by Studio Dragon, in July last year.

A Cheil Worldwide official said, “We expect that the synergy between Studio Dragon’s strong IP and world-class content production capabilities and Cheil Worldwide’s marketing expertise in the global market will inject new vitality into the content marketing industry.”

This content was produced with the assistance of AI translation services.