Mirae Asset Securities, No.1 in Securities Category at Korea National Brand Awards View original image


[Asia Economy Reporter Song Hwajeong] Mirae Asset Securities announced on the 5th that it was selected as the No. 1 in the securities sector of the National Brand Competitiveness Index (NCI - National Brand Competitiveness Index) at the '12th National Brand Awards' ceremony.


The National Brand Awards, held on the 2nd at Lotte Hotel in Sogong-dong, Seoul, marked its 12th anniversary this year. It is an awards ceremony jointly hosted by the New York Festivals, one of the world's top three advertising festivals, and the JoongAng Ilbo Economist, selecting the most valuable and competitive national brands of South Korea as national assets.


The National Brand Competitiveness Index quantifies the evaluation results directly assessed by consumers on brand awareness, representativeness, satisfaction, loyalty, global competitiveness, and overall brand favorability.


Mirae Asset Securities received positive evaluations for its leadership in ESG (Environmental, Social, and Governance) management, clearly defining social responsibility and roles, and achieving results such as creating new markets and revitalizing venture capital supply through continuous innovation and change, leading to the award.



A representative of Mirae Asset Securities stated, "Since its founding, Mirae Asset has contributed as a global investment specialist group to increasing South Korea's financial exports, enhancing customers' wealth, and helping them prepare for a secure retirement," adding, "We will continue to grow as a global investment bank representing Korea and do our best to raise the value of South Korea's national brand and develop our country's capital market."


This content was produced with the assistance of AI translation services.

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