A customer is purchasing a bagel sandwich, a discounted item from the April Morning Set, at Emart24.

A customer is purchasing a bagel sandwich, a discounted item from the April Morning Set, at Emart24.

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[Asia Economy Reporter Lim Chunhan] Emart24 announced on the 5th that its Morning Set, introduced in preparation for the post-COVID era, is gaining great popularity among customers.


According to Emart24, sandwich sales last month increased by 56% compared to the same period last year. In particular, sales in school and office districts rose significantly by 206% and 66%, respectively. This is analyzed to be the effect of the Morning Set discount event held from 7 a.m. to 10 a.m. throughout March. In fact, the Butter Garlic Scramble and Double Egg Cheese, which were Morning Set products in March, ranked 2nd and 3rd respectively in the sandwich product category.


This month, Emart24 is offering up to a 34% discount from 7 a.m. to 10 a.m. on two types of bagel sandwiches (choose 1) + hot Americano, two types of bagels (choose 1) + hot Americano, and 2+3 MinSaeng bananas + hot Americano. The two bagel sandwiches are premium products launched at the end of March, using bagels from Einstein, an authentic American bagel company, to deliver a chewy texture and savory taste.



An Emart24 representative said, “The Morning Set discount benefits during the morning hours, aligned with the increase in school attendance and commuting, have received positive responses from customers and driven sandwich sales. To continue the favorable response from March, we have prepared Morning Sets in April by expanding products such as bagels and bananas that can be enjoyed as breakfast substitutes.”


This content was produced with the assistance of AI translation services.

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