KCC Glass Renames High-Durability Low-E Glass Product to 'EGIS'

Easy and Durable Performance Like Zeus's Shield, Familiar to KCC Basketball Team Customers
Excellent Processability and Durability of Multiple Ceramic Thin Film Layers, KCC Glass's Representative Glass Product

EGIS logo.
Photo by KCC Glass

[Asia Economy Reporter Kim Jong-hwa] KCC Glass, a leading comprehensive glass company in Korea, is actively targeting the functional glass market for residential and small commercial buildings by changing the product name of its single low-emissivity glass with excellent processability and durability, 'E-GLASS HD,' to 'EGIS.'

EGIS has a pronunciation similar to the English word 'Easy,' meaning it is a product that can be used easily and conveniently, while also symbolizing superior durability like the shield of Zeus. Additionally, it reflects the intention to approach customers more familiarly by linking with the KCC basketball team name 'EGIS,' which is loved by many fans.

EGIS low-emissivity glass is one of KCC Glass's representative glass products, composed of a silver nano thin film layer and multiple ceramic thin film layers to protect this layer, providing excellent durability. It is easy to process and handle and can be stored for a long time. Moreover, its outstanding thermal insulation performance significantly reduces the energy consumption of buildings.

Design elements are not overlooked. Available in various colors, it adds aesthetic value to buildings, capturing consumers' hearts and showing high sales volume.

Recently, reflecting the latest trends, the company added a gray color, the most preferred in the architectural glass market, to the existing transparent, silver, and blue colors. This completes the industry's first lineup of four colors for high-durability single low-emissivity glass, expanding consumer choices.

A KCC Glass official stated, "The newly reborn EGIS low-emissivity glass has excellent processability and durability, making it one of KCC Glass's representative glass products," and added, "With the product name change, we will actively target the functional glass market with differentiated products that reflect various customer needs."

This content was produced with the assistance of AI translation services.