Sealy Bed Launches 140th Anniversary Handwritten Letter Campaign
Write a thank-you letter to be selected as one of 140 recipients and receive a personalized handwritten letter
Special additional gifts prepared including 140th anniversary premium mattress new product and Tencel pillow
Sealy Bed, 140th Anniversary Commemorative Handwritten Letter Campaign Poster.
Photo by Sealy Bed
[Asia Economy Reporter Kim Jong-hwa] Global premium mattress brand Sealy Bed (CEO Yoon Jong-hyo) is celebrating its 140th anniversary by holding a handwritten letter event filled with gratitude from the 2nd of this month until the 30th of next month.
This event is an expansion of the 'Sincerely, Sealy' campaign commemorating Sealy Bed's 140th anniversary, planned with the theme of ‘letters’ symbolizing sincerity and heartfelt appreciation to repay customers for their unwavering support and love.
The handwritten letter event can be participated in by accessing the official Sealy Bed website until May 16. On the event page, participants select their favorite stationery and font, write a letter expressing gratitude to someone they want to thank, and register it. 140 participants will be selected to have their letters made into actual postcards. The letters written online can also be saved as image files, allowing them to be kept as special memories.
Winners of the event will receive their personalized handwritten letters made into actual calligraphy postcards. In addition, special extra gifts such as Sealy Bed’s 140th anniversary premium mattress new products, sleep masks that aid restful sleep, and Tencel pillows are prepared. The 140 winners will be announced on May 24 through the official Sealy Bed website.
During the campaign period, various online and offline events will also be held, including the 'handwritten letter event,' SNS sharing events, and promotions for customers who purchase at stores.
Among those who share images containing their letter content on personal SNS, 50 people will be selected by lottery to receive department store gift certificates as additional prizes. Participants must upload the letter image with the required hashtags on SNS by May 16 and leave the post URL in the comments section of the event page.
A special promotion for customers who visit Sealy Bed stores and purchase products will run until May 30. Depending on the purchase amount, various gifts such as hotel-style bedding sets, mattress cotton sheets, hotel-style cotton pillows, and waterproof covers will be given.
A Sealy Bed official stated, "To celebrate our 140th anniversary, we have prepared a follow-up campaign to repay the support of our customers who have supported Sealy Bed so far," adding, "We hope this handwritten letter event will be an opportunity to express gratitude to family, friends, and acquaintances who always support us closely during the gift-giving season of April and May."
Hot Picks Today
Taking Annual Leave and Adding "Strike" to Profiles, "It Feels Like Samsung Has Collapsed"... Unsettled Internal Atmosphere
- There Is a Distinct Age When Physical Abilities Decline Rapidly... From What Age Do Strength and Endurance Drop?
- "One Comment Could Lead to a Report": 86% of Elementary Teachers Feel Anxious; Half Consider Resignation or Career Change
- "After Vowing to Become No. 1 Globally, Sudden Policy Brake Puts Companies’ Massive Investments at Risk"
- On Teacher's Day, a Student's Gifted Cake Had to Be Cut into 32 Pieces... Why?
Meanwhile, Sealy Bed, which celebrates its 140th anniversary this year, has evolved the spinal support optimized spring system 'Posture+Orthopedic,' a sleep solution developed in collaboration with orthopedic doctors for the first time in the world in 1950, for over 70 years. As of 2021, it has more than 100 dealerships, department stores, and outlet stores, and related news can be found through its official website, SNS, and KakaoTalk Plus Friend channels.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
