Lotte Hi-Mart Diversifies Hi-Made Brand... Up to 25% Discount Event

Lotte Hi-Mart is launching a new subdivision of its own brand, 'Hi-Made'.

[Asia Economy Reporter Lim Chun-han] Lotte Hi-Mart announced on the 2nd that it will newly launch its own brand ‘HiMade’ by subdividing it into four categories: HiMade Basic, HiMade Design, HiMade Idea, and HiMade Series.

HiMade Basic targets consumers looking for products that focus on essential functions and offer high cost-effectiveness. A representative product is the 65-inch UHD TV released in March this year. HiMade Design aims at consumers who value not only the price but also the design elements of products. A representative product is the HiMade hair dryer.

HiMade Idea operates for consumers seeking convenience in new lifestyles. A representative product is the 27-inch multi-stand pivot monitor released in February. HiMade Series is a brand with product lines tailored to various themes such as minimal life, camping enthusiasts, and pet appliances. Representative products include air fryers and small rice cookers specialized for single-person households.

On the Lotte Hi-Mart shopping mall, HiMade products can be purchased at up to 25% discounted prices until the 21st. Among consumers who purchase event models and leave photo reviews, the first 500 will also receive 3,000 L.POINT points.

A Lotte Hi-Mart official said, “To strengthen the competitiveness of the HiMade brand in the continuously growing private brand market, we are newly launching sub-brands according to concepts tailored to key target customers. We plan to continuously increase private brand products that satisfy both cost-effectiveness and emotional value by brand in the future.”

This content was produced with the assistance of AI translation services.