'Drama or Advertisement?'... Gyeonggi-do, Effectiveness of 'PPL' in Promoting SME Products?

8-Part Series 'Season 2' Now Airing

'8 Reasons Why I Don't Want to Marry You' PPL Scene [Provided by Gyeonggi-do Corporation]

[Asia Economy Reporter La Youngcheol] Gyeonggi-do Corporation, under Gyeonggi Province, announced on the 2nd that the web drama "8 Reasons Why I Don’t Want to Marry You," airing on its YouTube channel, has gained popularity by surpassing a cumulative 130,000 views.

"8 Reasons Why I Don’t Want to Marry You" is a romance sitcom "Season 2" featuring four male and female protagonists, centered around marriage and dating.

The web drama, planned to promote products from small and medium-sized enterprises (SMEs) in the province, features products made by Gyeonggi-do SMEs in each episode in the form of product placement (PPL).

The production company stated, "We enhanced the PPL effect by including graphic subtitles within the video and placing Smart Store links at the bottom of the video."

The 8-episode "Season 2" airs every Thursday on the official YouTube channel of "Gyeonggi-do Corporation."

Since the first broadcast on the 11th of last month, four episodes have aired, with episodes 1 and 2 averaging 50,000 views each, and episode 3 exceeding 30,000 views.

Lee Seokhoon, CEO of Gyeonggi-do Corporation, said, "By producing Season 2 following Season 1, we were able to widely promote many excellent products."

Meanwhile, Season 1 "Dangerous Interference," released last year, featured 62 products from 40 companies and recorded a cumulative view count of approximately 220,000.

This content was produced with the assistance of AI translation services.