GS Retail Dalisalda Supports Small Brands... Discovering High-Quality Products

The CEO of Tteokjjini is holding Busan-style Garaetteok Tteokbokki sold at GS Retail Dallisalda.

[Asia Economy Reporter Lim Chun-han] Dalisalda, operated by GS Retail, is actively engaging in win-win activities by serving as an incubation platform for the growth of small-scale brands.

According to GS Retail on the 2nd, the top-selling product on Dalisalda in March this year was ‘Tteokjjini Busan-style Garaetteok Tteokbokki.’ Launched on Dalisalda in September last year, Tteokjjini is a company known for its instant tteokbokki in Dogok-dong for over 10 years. Combining Tteokjjini’s rice cakes with GS Retail’s product development expertise, they jointly developed the sauce and recipe, receiving a warm response from customers.

Dalisalda’s product developers conduct various market research and analyze SNS trends to guide companies that have high quality but low recognition and face difficulties securing sales channels by providing production and promotion know-how. They also perform an incubation role that supports growth through operating SNS experience groups, conducting external advertisements, and supporting promotions.

The brand ‘Bae Ikheon-ssi’ is also a company that established a foundation for mass production with GS Retail’s production technology know-how support. Bae Ikheon-ssi started production at a handmade meat processing workshop in Yeonhui-dong, producing various meat products such as handmade bacon, ham, sausages, and pulled pork. GS Retail connected them with equipment partner companies capable of mass production beyond the limitations of handmade workshops, shared development know-how, and actively supported marketing efforts such as product experience groups and video advertisements, resulting in sales increasing more than threefold.

A GS Retail Dalisalda representative said, “We will continue to actively discover developers who create proper products with craftsmanship, even if they are not well known to the general public, and strive to expand customers’ choices for proper food.”

This content was produced with the assistance of AI translation services.