15th Anniversary of Integration: Practicing Customer-Centric, Field-Oriented, and Exemplary Corporate Citizenship

Jin Ok-dong, President of Shinhan Bank

Jin Ok-dong, President of Shinhan Bank

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[Asia Economy Reporter Kwangho Lee] Jin Ok-dong, CEO of Shinhan Bank, emphasized on the 15th anniversary of the merger that "the organization's survival depends on trust with customers, society, and colleagues."


According to Shinhan Bank on the 2nd, CEO Jin Ok-dong urged at the '2021 Merger Commemoration Ceremony' held the previous day, "Let us raise our gaze to look broadly at customers and strive to maintain our core, thereby further expanding the customer-centric meaning embedded in the founding and merger."


CEO Jin stated, "Let us ensure that all actions do not go beyond the framework of customer-centricity and gather wisdom for social projects such as innovative finance, New Deal policies, and our own social contributions." He also added, "Let us transform into partners who share value rather than companies that own profits, and make the dream of becoming a top-tier bank a reality."



Meanwhile, the event was held with minimal attendees, including Shinhan Financial Group Chairman Cho Yong-byoung, CEO Jin, and executives and employees, observing social distancing measures to prevent the spread of COVID-19.


This content was produced with the assistance of AI translation services.

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