Samsung Fire & Marine Insurance Introduces Senior Customer Panel to "Improve Services for Elderly Customers"
Samsung Fire & Marine Insurance announced on the 2nd that it has introduced the 'Senior Customer Panel' system for those aged 60 and over, the first in the non-life insurance industry. On the 1st, a launch ceremony for the Senior Customer Panel was held at Samsung Fire & Marine Insurance headquarters in Seoul.
View original image[Asia Economy Reporter Oh Hyung-gil] Samsung Fire & Marine Insurance announced on the 2nd that it has introduced the 'Senior Customer Panel' system for those aged 60 and over, the first in the non-life insurance industry.
Those enrolled in Samsung Fire & Marine Insurance's long-term insurance will experience tasks such as insurance claim filing, premium payment, and direct insurance subscription for two months and plan to provide improvement suggestions to the company.
Samsung Fire & Marine Insurance offers various services and products for elderly customers, including simplified ARS for the elderly call center and simplified underwriting insurance for those with pre-existing conditions. Additionally, it plans to listen to the voices of the senior customer panel and use them as a foundation for improving operations.
Since September last year, the company has operated a task force for the introduction of the Financial Consumer Protection Act, identifying and improving sector-specific issues in advance according to the law's application. Since January, it has also been focusing on educating employees and sales organizations through online platforms and internal broadcasts.
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Choi Sung-yeon, head of Samsung Fire & Marine Insurance's Consumer Policy Team, stated, "As digitalization rapidly progresses, the number of senior customers experiencing difficulties in financial transactions is increasing," adding, "In the era of the Financial Consumer Protection Act, Samsung Fire & Marine Insurance will continue to research ways to practically improve consumer convenience."
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