Bohae Brewery Unveils New Song Ga-in Poster with "Gainsureopge Keu" Charm

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Bohae Brewery (CEO Lim Ji-seon) unveiled a new poster of its re-contracted Ipsaeju model Song Ga-in on the 1st.

The poster released on this day is filled with the unique charm of Ipsaeju model Song Ga-in.

Welcoming spring, Song Ga-in, dressed in a mint-colored top against a fresh orange background, is shown savoring Ipsaeju with a lively expression. The phrase "Gainseureopge Keu" on the poster catches the eye.

So far, liquor companies have focused on attracting consumer attention through the exposure of female models. As a result, criticism that women's bodies are being commodified has been continuously raised.

Bohae actively accepted these opinions and planned a poster that fits the product, soju, and the model, breaking away from standardized posters. They confirmed consumer reactions and prepared "Gainseureopge Keu."

Bohae plans to provide the poster in limited quantities through Bohae Brewery's Gwangju and Jeonnam branches for fans who like Song Ga-in.

A Bohae Brewery official said, "We hope the newly attempted Bohae Brewery Ipsaeju poster, which brings out the charm of the top model Song Ga-in, will receive positive responses from consumers," adding, "Bohae will continue to lead the liquor market with bold attempts that break away from standardized frameworks."

This content was produced with the assistance of AI translation services.