‘Sinsang’ Sold 90,000 Bottles a Day? ... Daesun Joojo's New Soju ‘Diamond’ Sells 450,000 Bottles in Five Days, Creating a Sales Frenzy

Positive Reviews from Consumers Online

1-Carat Diamond Giveaway Event Also Available

Daesun Brewery Gijang Factory.

[Asia Economy Yeongnam Reporting Headquarters, Reporter Kim Yong-woo] About 90,000 bottles per day, 450,000 bottles sold within five days of launch. Busan-based local liquor company Daeseon Joojo is creating a sensation with its newly launched product, ‘Diamond’.

Daeseon Joojo (CEO Jo Woo-hyun) announced on the 1st that approximately 450,000 bottles of the new product ‘Diamond,’ released on March 26, were sold to liquor wholesalers and chain headquarters within five business days of its launch.

This figure far surpasses the initial order volume of Daeseon Soju, Daeseon Joojo’s flagship product launched in January 2017.

Currently, Diamond is supplied to large supermarkets, businesses, and convenience stores through wholesale orders, and starting from the 1st, it will also be available in convenience stores.

Consumer response is enthusiastic. The transparent bottle and the subtly glossy label combine to create a product design that vividly evokes an actual diamond.

It is especially gaining popularity among younger consumers. The ‘chemistry’ with the new model Han Ye-seul is drawing attention.

Diamond Soju.

There are also many positive reviews about the taste. Online feedback highlights that the finish is mild and the throat feel is smooth, making it easy to drink.

Daeseon Joojo plans to hold various events this month, including a promotional event where an actual 1-carat diamond will be given away. Detailed information can be found on Daeseon Joojo’s SNS channels.

Daeseon Joojo intends to quickly expand the sales channels for Diamond to reach many consumers.

This content was produced with the assistance of AI translation services.