Naver Webtoon Expands to Germany, "Europe's Largest Market"

[Asia Economy Reporter Buaeri] Naver Webtoon announced on the 1st that it has launched a German language service.

Naver Webtoon, which introduced Spanish and French services in 2019, plans to accelerate its European market expansion with the launch of the German language service.

A Naver representative explained, "As the global number one operator, Naver Webtoon plans to expand the webtoon ecosystem in Germany and intensify its efforts to capture the European market based on its expertise."

According to the Korea Creative Content Agency, Germany is the largest comic market in Europe, with the market size expected to reach $410 million (462.1 billion KRW) next year.

Naver Webtoon will first release about 20 webtoons that gained popularity in Western countries, selected from those discovered in Korea and English-speaking regions, in German.

These include Korean works such as "Yeosin Gangnim" (True Beauty), "Jaehon Hwanghu" (The Remarried Empress), "Jeonjijeok Dokja Sijeom" (Omniscient Reader's Viewpoint), and "The Boxer," as well as American works like "Lore Olympus" and "Unordinary."

In Germany, paid features will be introduced simultaneously with the launch. Previously, only free services were offered in the early stages of overseas expansion, with paid features introduced gradually.

Kim Jun-gu, CEO of Naver Webtoon, said, "Naver Webtoon is creating a webtoon ecosystem worldwide, acting as a 'cross-border platform' that connects content from one region to another. We will work together with local creators to ensure that webtoons become an important pillar of the cultural industry in Germany as well."

This content was produced with the assistance of AI translation services.