Lotte Homeshopping, 2021 New Host Open Recruitment

Lotte Homeshopping is conducting the '2021 New Host Open Recruitment'.

[Asia Economy Reporter Lim Chunhan] Lotte Homeshopping announced on the 1st that it will conduct the ‘2021 New Host Open Recruitment’ to discover talents with media commerce capabilities until the 11th.

This host open recruitment is held for the first time in 1 year and 6 months, selecting candidates regardless of age, academic background, or major, focusing on individual capabilities and job suitability evaluation. In particular, to respond to the rapidly changing live commerce environment, talents with media commerce capabilities such as mobile broadcasting experience are given preference. A customer participation evaluation method will be introduced in the selection process to actively reflect customer opinions.

Applications can be submitted through the applicant helper page on the Lotte Homeshopping recruitment website, and evaluations will be conducted over a total of six stages for about two months. Applicants’ capabilities will be evaluated from multiple angles, including a one-minute self PR video submitted at the time of application and a broadcasting suitability assessment that examines broadcasting skills.

As Mobile TV grows as a new shopping platform, communication skills evaluation has been strengthened, and a customer participation evaluation item has been newly added. Applicants receive additional points based on the number of ‘likes’ voted by customers after watching a three-minute presentation video. Subsequently, on-site training will be conducted through one-on-one mentoring with senior hosts, collaborative meetings with related departments, and an intern evaluation based on presentation tasks, followed by the final interview.

A Lotte Homeshopping official said, “We are conducting open recruitment for the host position, which communicates with customers at the closest point, for the first time in 1 year and 6 months,” adding, “We will discover talents specialized in media commerce by introducing new evaluation factors such as product understanding, broadcasting skills, mobile broadcasting experience, and customer voting.”

This content was produced with the assistance of AI translation services.