"Lotte Castle" Ranks 2nd in Apartment Brand Power Category

Lotte Construction's apartment brand 'Lotte Castle' was ranked 2nd in the Korea Brand Power Index (K-BPI) organized by the Korea Management Association Consulting.

Now in its 23rd year, the Korea Brand Power Index measures the brands of products, services, and companies in various industries that hold significant weight in consumers' daily lives, serving as an important indicator to gauge brand power.

The Korea Brand Power Index survey was conducted among general customers in Seoul and six major metropolitan cities, with evaluation criteria including brand awareness and loyalty.

A representative from Korea Management Association Consulting analyzed, "Last year's excellent sales performance of Lotte Castle and strengthened communication with consumers through website renewal were effective in enhancing brand perception."

Lotte Construction introduced the apartment brand for the first time in the domestic construction industry by launching the 'Lotte Castle 84' complex in Seocho-dong, Seocho-gu, Seoul in 1999.

Lotte Castle embodies the brand identity of 'Prestige of Life.' Under the brand vision of 'becoming a brand that gains more value and love as time goes by,' it pursues the value of 'respect,' which implies sincerity, harmony, and manners.

A Lotte Construction official stated, "We will continue to enhance the brand value of Lotte Castle and strive to realize differentiated prestige by making our best efforts in various areas including design, quality, customer service, and communication."

This content was produced with the assistance of AI translation services.