Shinsegae Department Store Launches 'VIP-Exclusive Samsung Card' Targeting Luxury Shoppers

Special Mileage Accumulation, Triple Increase in Luxury Brand Count, 1.2% Monthly Statement Discount
82% of VIP Card Holders Maintain Their Tier... Shinsegae Launches Second VIP Card

[Asia Economy Reporter Yuri Kim] Shinsegae Department Store is diversifying its VIP cards to attract the 'luxury shoppers,' the 'big spenders' of department stores.

On the 31st, Shinsegae Department Store announced the launch of 'The S Prestige,' a VIP-exclusive card targeting luxury buyers, in partnership with Samsung Card.

This VIP card, issued to Shinsegae Department Store customers with 'Gold grade' or higher, is the second VIP-exclusive card following the 'THE BOON Shinhan Card' launched in 2019.

Shinsegae Department Store operates six membership tiers based on the previous year's purchase amount. The top 999 customers are classified into Trinity ▲Diamond (annual 60 million KRW) ▲Platinum (annual 40 million KRW) ▲Gold (annual 20 million KRW) ▲Black (annual 8 million KRW) ▲Red (annual 4 million KRW or quarterly 1 to 2 million KRW).

They have enhanced benefits for luxury shoppers through special mileage. Special mileage is a system where VIP Gold grade or higher customers earn 50% mileage when purchasing over 3 million KRW from a single brand among 14 luxury brands using a Shinsegae affiliated card in their name, and part of the accumulated mileage is given as gift certificates in February of the following year. With the launch of this VIP Samsung Card, the number of brands eligible for mileage accumulation has been tripled compared to the existing general affiliated cards, strengthening the benefits.

Even for luxury purchases without discounts, payment date billing discounts are provided. Without any previous month usage amount conditions or discount limits, Shinsegae Department Store spending receives a 1.2% billing discount, and spending at all domestic and overseas merchants receives a 1.0% billing discount. The mileage limit, a discount system exclusive to Shinsegae VIP customers, is increased by an additional 5 million KRW on top of the existing VIP grade, offering up to a 10% discount.

Additionally, customers who receive this card can choose the 'Master World' grade. Key benefits include discounts on room rates and food and beverage at domestic luxury hotels, as well as free valet parking.

Seonghwan Lee, Executive Director of Sales Strategy at Shinsegae Department Store, said, "We are diversifying customer choices by newly launching a VIP-exclusive specialized card for luxury shoppers," adding, "We will continue to offer special benefits tailored to customer lifestyles and present differentiated marketing."

This content was produced with the assistance of AI translation services.