Lotte Chilsung Launches Two Products: 'Jeongseong Fermented Pear Balloon Flower Juice' and 'Apple Cabbage Juice'

[Asia Economy Reporter Lim Hye-sun] Lotte Chilsung Beverage announced on the 30th that it has launched two types of fermented juice, 'Jeongseong (精誠) Fermented Pear Balloon Flower Root Juice and Apple Cabbage Juice.'

‘Jeongseong Fermented Pear Balloon Flower Root Juice and Apple Cabbage Juice’ use the ‘LB-9’ probiotic to ferment whole fruits and vegetables, resulting in excellent flavor and a smooth drinking experience. The ‘LB-9’ probiotic is a purely plant-based probiotic developed and patented by the ‘Lotte Central Research Institute.’

The ‘Pear Balloon Flower Root Juice’ ferments balloon flower root, pear, and other ingredients whole, reducing the characteristic bitterness of balloon flower root and enhancing the flavor with the sweetness of pear, making it smoother to drink. The ‘Apple Cabbage Juice’ controls the cabbage’s raw taste through fermentation and lowers the sourness of the apple.

The packaging emphasizes a luxurious image by applying gold color to the font and fruit and vegetable images, and the product’s key features are expressed in an emblem form to provide clear product information to consumers.

Along with the product launch, Lotte Chilsung Beverage selected popular trot singer ‘Youngtak’ as the advertising model and unveiled a new commercial on March 19. The company plans to increase product awareness through various promotions such as product sampling and events using SNS channels.

This content was produced with the assistance of AI translation services.